FIFA launches education initiative designed to develop digital skills of member associations – African Business

A knowledge-sharing initiative focused on developing the digital skills of professionals worldwide; tailored case studies available to member associations; associations gain access to masterclasses from some of the world’s biggest and most innovative brands.

FIFA has launched FIFA Digital Skills (https://FIFADigitalSkills.org/The ) is an educational programme that aims to improve the digital skills of professionals in the global soccer community through a dedicated elearning platform and a series live masterclasses. The programme will be a vital tool for member associations looking to improve their skills in many areas as new technologies continue to impact business and administrative activities.

Representatives from FIFA’s 211 member associations now have access to masterclasses from some of the world’s biggest and most innovative brands. Through the platform’s peer-to-peer learning function, users can also host tailored sessions focused on their own experiences. FIFA Digital Skills is a platform that allows users to share best practices and analyze the latest technological trends.

“As the world changes around us, we need to invest in people so that they are better placed to embrace the future,” said FIFA’s Chief Member Associations Officer, Kenny Jean-Marie. “We are proud to launch a platform that will be a one-stop resource for member associations, allowing them to access valuable information and encourage learning as part of the football community in the area of digital. I am proud that we are providing this platform, and that the member associations will be contributing to the process by sharing their success stories to benefit us all.”

FIFA’s Director of Strategy, Digital and FIFA+, Charlotte Burr, added: “The FIFA Digital Skills initiative is powered by FIFA +, our world-class digital destination for football fandom. There are already nearly 100 MAs and over 400 participants learning and sharing experiences. We want to continue using FIFA+ to give the whole world of football a voice and allow them to tell their stories and bring their beautiful game to life. The FIFA Digital Skills initiative will provide best practices from experts and organisations for the 211 MAs to develop their digital capabilities to appeal to future fans and, ultimately, grow football for all.”

In support of FIFA’s commitment to strengthening football professionals’ competencies worldwide and exploring new technologies that can positively impact the game and the wider industry, the initiative complements the wide-ranging educational products and services available to FIFA’s member associations. FIFA Digital Skills’ unique offering aims to provide a 360-degree view of digital’s role in enhancing football across all levels of the game – from grassroots to the elite.

Participants from around the globe were able to participate in the programme, which was launched at 2022’s end.

“I really appreciated the FIFA Digital Skills initiative because it’s a whole package of how to successfully create a great digital marketing plan and strategy for our association,” commented Fatouma-Degan Mohamed Idriss, Djiboutian Football Association. “We had a wonderful time and learnt very valuable lessons,” added Ahmad Abuzaid, Jordan Football Association. “Great experience, the case studies allowed us to see in a practical way the points to improve in our digital strategy and the templates allowed us to review the entire marketing strategy of the federation for more efficiency,” said Franchelle Bijou Boutamba Mouyabi, Gabonese Football Federation. Learn more about FIFA Digital Skills (https://FIFADigitalSkills.org/).

Distributed by APO Group for FIFA

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