Chasing the Thrill of Adventure with Canon – African Business

Canon is featured in the recently launched coffee-table book, which was created in collaboration with Nation Media Group. (www.Canon-CNA.com) This book captures the excitement and adventure of adventure by featuring the action captured by top African sports photographers. The book is dedicated in part to the art of sports photography and the achievements of key African sports photographers. They have captured the excitement of the games using their Canon cameras..

It has been difficult to capture sports and action photography. Photographers are expected to produce the same level of captivating experience as those who have seen the game live. A combination of a skilled photographer who can pinpoint the right time to click and capture, as well as a speed-photography camera is required to capture the essence of the show or game. It is impossible to capture the art of action photography when one without the other.

“For decades, Canon has supported the vision of sports photographers, in condensing the agile movements that happen on ground into a single image that can evoke the same joy, excitement and thrill. Canon’s newly launched coffee-table book is an endeavor to highlight this relentless spirit of Kenyan photographers who have brought to life much-popular sports events like the World Rally Championship (WRC) Safari Rally whilst exploring the future of action photography through Canon’s revolutionary imaging technology,” remarked Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa on Canon’s vision behind launching the coffee table book.

Freeze-frame for iconic moments

“The world of sports photography is a freeze-frame of iconic moments that are captured in a split second of time. My love for action & sports photography was fortified when I started attending racing events in and around 2016 with my entry level Canon 1200D camera. I was completely enthralled with the world of WRC Safari rallies and I wanted others to experience that excitement, thrill, and adventure through their photographs. Canon’s superlative auto-focus technology really puts you ahead in the game, it is crucial to have the right gear with you when attempting to capture such fast-moving objects on the screen. Even my first DSLR, the Canon 1200D has brilliantly captured some shots of cars racing through with clouds of dust forming around to give the onlookers a sense of what really happens on the track,” says Alvin Kibet, a 26 year old action and sports photographer who is also an astral aerial drone pilot and GIS analyst.

The photographer is a huge fan of photographing sports cars at racing competitions and rallies. He has used many Canon cameras from the EOS series to document his passion for adventure.

Personifying agility through the lens

Anwar Sidi, a Kenyan photographer, has been involved in formal motorsports photography for more than two decades. His first photograph of the East African Safari Rally was published in the national newspapers’ front pages twenty-nine year ago. Commenting on his love for action photography, he says, “Capturing the roaring power of race cars in all their glory and magnificence is in itself an exhilarating experience. To do this, you need to be accompanied by the best technology a camera has to offer. Over the decades, Canon has epitomized the photographer’s vision of capturing that excitement, wonder and drama into one frame. In the years, Canon’s autofocus system enhanced with every new model in the early days of EOS, and it attracted more photographers to actually venture into the world of sports photography, simply because now they could do. You could see the distinctive white lenses at a distance and recognize that they were Canon in the early days. Today, the design has changed but the legacy continues of the phenomenal EOS range.”

Anwar Sidi’s work has been published in leading magazines and websites such as Auto sport, Rally Sport, Motoring News, Rally Course, Bulletin, Reuters and AP amongst many others.

Celebrating Africa’s people through visual stories

Mwangi Kirubi sees storytelling as a way to communicate messages and raise awareness. A celebrated photographer who’s been lauded with awards in his journey of photography and film-making, Mwangi prefers to convey messages through the art of photography. “There is so much to Africa that the world has not seen, apart from our beautiful landscapes and rich natural history, we also have some of the best racing events in the world that truly showcase the talent that thrives in the African continent. This incredible feat falls on my shoulders as a photographer. I must have a reliable partner, i.e. camera to do so. To capture a fleeting moment in a matter of microseconds can only be accomplished when you have cutting-edge features such as advanced intelligent autofocus, built-in image stabilization, motive recognition that can turn a good shot into a hair-raising one,” remarked Mwangi.

Canon’s newly introduced EOS R5 stands enables photographers to take stunning images at 45 megapixels and up to 20 frames/second and to capture cinema-like, 12-bit 8K RAW movie using the full width of the camera sensor.

For sports photography, intuitive understanding + innovative technology = the recipe

Sila Kiplagat, a Nairobi-based photojournalist with eight years experience, has covered prestigious sporting events like the WRC for years. He is also an award-winning photographer. He adds, “Sports photography would not have been a thing if we didn’t have avant-garde technology that we have today from companies like Canon that enable us to truly do justice to words such as thrill and adventure. It takes a lot of work to evoke strong emotions through a photograph. Canon EOS-1D X Mark II is a full-frame 20.2MP CMOS sensor with dual DIGIC 6+ processors. These processors allow for fast continuous shooting rates of up to 16 fps in Live View, 14 fps with full time AF and AE, as well as an expanded sensitivity range, ISO 50-409600. This camera has allowed me to capture timeless shots that will leave you with goosebumps and transport to the action. Such is the power of sports photography, and it is remarkable that we have groundbreaking technology that allows us to bring this forward to people.”

Canon Professional Services (CPS) is a dedicated service for professional and semiprofessional photographers and videographers using Canon products. It was established to promote sports photography and encourage budding photographers. CPS initiatives are designed to empower and empower professional photographers to find the next best in photography, and to make a good shot a great one. Our CPS members in Europe, Middle East, and Africa (EMEA) receive fast service and repairs, as well as special offers and inspirational events.

Find out more about Canon Professional Services, (CPS) herehttps://bit.ly/3yezitD)

Distributed by APO Group, Canon Central and North Africa.

Contact Media
Canon Central Africa and North Africa
Mai Youssef
e. [email protected]

APO Group – PR Agency
Rania ElRafie
e. [email protected]

About Canon Central and North Africa:
Canon Central and North Africa, (CCNA)Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon is represented on the African continent since 1995 through partners and distributors that have built a strong customer base. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. CCNA employs over 100 people to manage sales and marketing activities in 44 African countries.

Canon’s corporate philosophy is Kyosei (https://bit.ly/3y14BrC) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. Canon is a pioneer in the field of imaging, continually redefining the industry for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We bring creativity to life, one picture at a time. Because we can see the world and change it for the better when we can.

For more information: www.Canon-CNA.com