Meta Unveils ‘#FlexNaija’ in Nigeria: A First-of-Its-kind 360 Campaign Focused On Metaverse Entry Points for African Creators – African Business

Last week, Meta (www.Facebook.com) invited top Nigerian content creators to a first-of-its-kind mixed reality event showcasing creativity and imagination as keys to the Metaverse, the next evolution of the internet, and as part of its “#FlexNaija” campaign.

The company launched a 360-degree campaign that focuses on Meta in Africa and the entry points for creators in Nigeria and the region, including Meta Spark Augmented Reality, (AR), which was a first for the company.https://bit.ly/3OJWHuS), Digital Collectibles (NFTs) (https://bit.ly/3UhUx6K), and Avatars (https://bit.ly/3VBNbMm). First rolled out over the summer, “#FlexNaija” , included an incubation program which brought together leading content creators across comedy, tech, lifestyle, fashion, and art, including the likes of Mark Angel comedy (https://bit.ly/3Uf0GR2), Josh2funny (https://bit.ly/3AT4xN4), Ayomidate (https://bit.ly/3u8tCzE), Miss Techy (https://bit.ly/2QjQ9EM), Tolu Bally (https://bit.ly/3AQDPVc) and Santi (https://bit.ly/3OHDz0m). These partnerships were created to show the power of collaboration in metaverse and how communities can push boundaries of creativity, social connection, and physical connectivity. 

By October, “#FlexNaija” had snowballed into a series of star-studded animated and traditional ads taking over airwaves, billboards and digital displays, across Nigeria.

The “#Flex Naija” Campaign culminated in an exclusive event in Lagos Nigeria. This event brought together over 300 creators/influencers in the first-of its-kind mixed reality event. Guests were able to step into a multi-sensory experience and use technologies aimed at inspiring a new generation of creation.

Guests were also treated to immersive performances, using augmented technologies from some of Nigeria’s hottest stars including Teni (https://bit.ly/2YYHvCP), Santi (https://bit.ly/3OHDz0m), and Ayra Starr (https://bit.ly/3GS9Wrm).

Commenting, Derya Matras, Meta’s VP for the Middle East, Africa and Turkey, said: “Africa is important to us at Meta, we continue to invest across the region and are committed to co-creating and building technologies that help people connect with friends and family, and grow businesses. We believe technology gives people new opportunities every single day to become entrepreneurs or content creators. The metaverse also has a major role to play in this. ‘#FlexNaija’ is an important step in that journey, which celebrates how communities can, and are pushing the boundaries of creativity and social connection physically and online.” 

Distributed by APO Group, Meta

Images available for download: https://bit.ly/3ideRZD

About Meta
Meta develops technologies that enable people to connect, find community, and grow their businesses. Facebook changed the way people communicate when it was launched in 2004. Messenger, Instagram, WhatsApp, and other apps have empowered billions of people around the globe. Meta is now moving beyond 2D screens to immersive experiences like augmented or virtual reality to help build the next generation of social technology.