{"id":67986,"date":"2022-11-19T09:40:30","date_gmt":"2022-11-19T09:40:30","guid":{"rendered":"https:\/\/www.africannewspaper.net\/2022\/11\/19\/the-major-tech-event-in-ethiopia-opened-doors-to-customers-and-partnerships-african-business\/"},"modified":"2022-11-19T09:41:09","modified_gmt":"2022-11-19T09:41:09","slug":"the-major-tech-event-in-ethiopia-opened-doors-to-customers-and-partnerships-african-business","status":"publish","type":"post","link":"https:\/\/www.africannewspaper.net\/2022\/11\/19\/the-major-tech-event-in-ethiopia-opened-doors-to-customers-and-partnerships-african-business\/","title":{"rendered":"The major tech event in Ethiopia opened doors to customers and partnerships – African Business"},"content":{"rendered":"\n
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A good tech event can help open doors and build life-changing business relationships. It’s important to be prepared, to know how to pitch, to price and to pay for the booth. This can be difficult for smaller start-ups.<\/p>\n

The International Trade Centre\u2019s NTF V Ethiopia Tech project is geared to providing select promising companies the assistance they need to attend these kinds of critical events, win new leads, attract partners and investors, and help their business scale for export.<\/p>\n

Bereket Tadesse is the CEO and founder of IT solutions firm.\u00a0BEKI Square<\/a>\u00a0and #asbeza, an online grocery delivery business based on web and mobile app platforms, said the recent\u00a0Africa Tech Expo 2022<\/a>\u00a0in Ethiopia he attended thanks to NTF V Tech opened the doors to new business relationships.<\/p>\n

\u201cParticipating in these kinds of events is very important. It acts like a springboard to sell our brand and imprint our name and what we can do,\u201d Tadesse said.<\/p>\n

The Expo was held in Addis ababa, 7-9 September. It was intended to foster relationships with key decision-makers in global technology. It showcased\u00a0some of the latest disruptive technologies and innovators in Africa, and attracted an array of African entrepreneurs and global businesses.<\/p>\n

\u201cIt was very encouraging for us. We found potential partners such as bank managers and payment solution investors,\u201d Tadesse said. \u201cWe actually partnered with one payment solution company who was also there to exhibit. This will allow us to expand our business.\u201d<\/p>\n

\u201cWe are already working to configure their API with our applications and are about to test the payment gateway. With this partnership we can take on customers outside Ethiopia who want to buy groceries for their families in the country,\u201d said Tadesse.<\/p>\n

The Expo began with the\u00a0official launch<\/a>\u00a0of the NTF V programme in Ethiopia, and included panel discussions by business and thought leaders on start-up ecosystems, telecommunications and fintech.<\/p>\n

Pan-African ecommerce<\/strong><\/p>\n

NTF V sponsored five companies that had a booth at this event. They received targeted business diagnostics and training on how to exhibit and pitch to investors, calculate pricing, and how to value products and services.<\/p>\n

Trade Ethiopia<\/a>One of those companies was, an online marketplace for B2B business connections.<\/p>\n

\u201cThat was really helpful, we were really prepared,\u201d said Bernabas Kidane, CEO of Trade Ethiopia. \u201cOur booth was one of the more active ones. We managed to partner with a company based in Dubai, as well as sign up new members and register a number of people interested in the training we provide.\u201d<\/p>\n

Kidane sees his potential not only in the dynamic trading world globally but also in the African Continental Free Trade Area which encompasses large portions of the continent.<\/p>\n

\u201cI saw a gap. We created it because there was no cross-border platform for e-commerce connecting African countries. We are now scaling up. We have established a new brand name in Dubai, Africa Trade Gate,\u201d said Kidane. He also partnered up with the African Business Magazine which focuses on connecting Africa to Middle East markets.<\/p>\n

Kidane gained business exposure at the Africa Tech Expo which allowed him to help other start-ups focus on how to maximize such opportunities.<\/p>\n

\u201cFirst, they should start with a problem, measure the intensity of the problem, then know how to solve it, how to fill that gap. They should join an organization like ITC, which offers many free trainings online on business. Then attend events,\u201d Kidane said.<\/p>\n

Distributed by APO Group, International Trade Centre.<\/i><\/p>\n<\/div>\n

APO has issued this Press Release. APO has issued this Press Release. The content has not been reviewed by African Business’ editorial team. The content of this announcement is solely at the issuer’s responsibility.<\/i><\/p>\n

Source: african.business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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