A decade ago, a simple billboard advertisement would have been enough to market a company. Cold-calling, flyers and radio advertisements were all useful tools for those who went the extra mile. These old-school marketing methods were effective at the time because they communicated to customers where to find a company, what they offer, and still work today. However, the rapid rise in competition and transition towards digitalization have made them less attractive.
The introduction of digital tools and artificial Intelligence has changed the way that marketing and advertising strategies are designed. Marketing has become more targeted, relevant and accurate. Digital marketing is the most effective advertising strategy. These technologies and tools do not make a brand stand out from the rest, but their stories.
Storytelling is a way for businesses and organizations to communicate more about their products or services than they are selling. This approach is essential for experienced marketing companies. PixelEye believes people will align themselves with you when you clearly communicate your values and share them with others. As effective social media campaigns, pop-up adverts, and website content have been, they may not always prove fruitful if the story doesn’t speak to the customer.
PixelEye, a creative communication company, has used creative storytelling with the iconic advertisements of reputable brands, such as Moshions and RwandaFoam Ltd., Ameki Color, Jibu.
PixelEye, a creative communication company, has applied creative storytelling with the emblematic advertisements of reputable brands such as Moshions, RwandaFoam Ltd, Ameki Color, Jibu, and other brands that you’ve probably seen all over TV, social media or heard on the Radio.
PixelEye was founded in 2010 to provide corporate branding services. These include logo and brand identity, strategy marketing, brand consultation, and photo and video editing.
They give their clients a unique creative flair. The secret is creative storytelling.
According to Pacifique Niyibizi, Managing Director of PixelEye, it is done through engagement marketing, where brands focus on relationship-building.
“You can make your product stand out by developing a conversation with people through content and associating it with a personality. What I mean by this is that by creating relatable content that sparks emotions and picks the interest of the audience, it can start conversations about the customers’ stories and experience with the brand and make a memorable impact on the audience,” he said.
According to Pacifique Niyibizi, Managing Director of PixelEye, it is done through engagement marketing, where brands focus on relationship-building.Courtesy
Deliverables at PixelEye are highly focused on research findings of their clients’ mission, vision, history, and weaknesses discerning the tiniest detail. This way of working is a depiction of the company’s name, Pixel-Eye. This is the ability to spot the smallest details. It was derived by the meaning of Pixels.
Pixel Eye staff on duty. The company can also be found at Kigali Heights 5thfloor -west Wing or contacted via info@pixeleye.rw
PixelEye will continue to use creative storytelling to improve branding and communication effectiveness to help international and regional brands succeed. The team is looking forward to working with other players in marketing and collaborating with them.
Pixel Eye can be found at Kigali Heights 5th floor -west wing or contacted on info@pixeleye.rw.
editor@newtimesrwanda.com
Source: rnewtimes