MFWA trains women entrepreneurs in digital literacy and skills – Media Foundation For West Africa

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Threety female entrepreneurs from Ghana have received digital literacy training to help them grow their online businesses and avoid the pitfalls of insecurity online.

They learned how to make digital marketing more effective and also created content. There were highlights about how to plan marketing ads on social media.

This was to position their brands to drive sales, meet customer demand using the most recent online business tools.

Women are increasingly being targeted for harassment, sextortion and cyberbullying.

Organised by the Media Foundation for West Africa (MFWA, it was the first of three training programmes aimed at enhancing Women’s Digital Rights and Accountable Governance in Ghana, Liberia and Sierra Leone.

Participants shared some of the key takeaways and lessons learned from the workshop at the end.

“My key takeaway will be that of online security and online safety because I normally use one password for all my accounts. The workshop has helped me change my password habits. Going forward, I am going to be more consistent and create very good content for my page,” Gifty Asafo-Adjei an entrepreneur and a final student of Ghana Institute of Journalism revealed.

“There are days I wake up and I am like, what am I posting today? Sometimes I’m not sure what to post, but this workshop has taught me that planning and being deliberate in my content creation is essential. I have also learnt to actively engage my followers to get all their enquiries and concerns addressed,” another participant said.

The Dutch Foreign Ministry, through the Embassy of the Kingdom of the Netherlands to Ghana, funded the one-day digital literacy workshop.


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